Posts made in July, 2008

Toby’s Choice

Posted by on Jul 26, 2008 in Featured Channels | 1 comment

Toby’s Choice is a new weekly WorldTV blog post featuring a selection of cherry picked channels reviewed by yours truly (above) hence the title (A prize goes to the first person who can now guess my name?).  My aim is to travel through our World of 50K+ channels (latest count) discovering the cream of the crop that won’t necessarily feature in the World Page Top 40 “picks”.  I’ll be looking for channels that display quality and originality in various guises, of all shapes and sizes and I’ll hopefully sniff out some undiscovered gems for your viewing pleasure.

So without further ado lets get the review show on the road and see what we can find lurking beneath the surface.

Week 1

1.    Jazzmode

For those of you who enjoy the world of Jazz in its various forms this music adoring channel has some real jewels that had my feet tapping, head jacking and goose bumps dancing to that thing called Jazz..  I particularly love the George Benson video. A quote from the creator. “JazZMode Tv is an integration of Vision and Audio of 20th century’s most profound art form, the Splendid art of Jazz. JMTV delivers Jazz to its viewing audience like never before; taking you on a journey though the history of the art, with interview clips on some the greatest Jazz icons from the past, the present and some phenomenal new talents that are paving the way and leading us into the future of Jazz music.” OBJ Ziniwuchi Ihekoromadu. JazZMode Media Network

2.    The Muppet Show

The Muppet Show was created by the late great Jim Henson and when i was a kid it was staple Saturday night TV and as a family, we all used to cuddle up on the sofa and watch it together. From 1976–1981 TMS ruled the roost of mainstream TV with its great scripting, music, ageless humor and unbelievably high profile guests who were quite happy to play the fool in front of a huge TV audience.  Looking back with fond memories TMS now seems even more genius and funnier than ever.  Kermit and gang were perhaps victims to special effects sweeping through the 80’s leaving little room for talking puppets but “they don’t make ‘em like they used to” and this is TV gold!

3. You Tubes “Fred”

An example of “like it or loath it” Web TV is “Fred”.  Lucas Cruikshank is Fred, a 14 year old kid (pretending to be 6 yr old with anger management issues) who has now reached 45 million+ views, unbelievable stats given the low budget nature of its content.  I’ve watched a few of the Fred mini-sodes now and while i can completely understand those that find it painfully mind numbing and deeply irritating i happen to think its very well executed, edited and produced and i freely admit i found it rather amusing.  Commercially it has proved its ability to reach the masses with the amazing power of its viral appeal. See what you think? After some delving we discovered that Fred is being sponsored by the ZipIt:

So thats Toby’s Choice in a WorldTV nutshell, we do hope you enjoyed it, please feel free to send me YOUR recommendations they are ALWAYS welcome!

You can contact me at

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New embeddable player appears on Techcrunch

Posted by on Jul 16, 2008 in General News, Press Coverage | 12 comments

We’re pleased to announce that an embeddable player for WorldTV (above) is now in final testing and will shortly be available to all channel owners. Today it got its first workout in a post on

We’ve spent a lot of time thinking about the best way to implement a genuinely useful and flexible embeddable video player, and the kind of features people want most. This is just the first small step in our plans to offer a range of widgets that give content publishers genuinely useful options, wrapped up in classic WorldTV ease-of-use fashion.

The embeddable player you see has had no specific customization for Techcrunch other than we are hosting the video content on WorldTV. The logo you see is the channel logo for the channel, and appears automatically as a way of branding the player to the content owner. We believe strongly in keeping WorldTV branding to a minimum and will offer options for eliminating it entirely.

Getting this player out the door has been three days of all night coding to meet the Techcrunch deadline. Surviving the inevitable onslaught of traffic from being on the homepage of Techcrunch has also been… interesting!

Watch this space, and don’t forget to sign up for our blog-by-email service if you want to be sure not to miss our exciting news announcements to come.

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Metacafe Issues

Posted by on Jul 16, 2008 in Technical | 1 comment

Unfortunately you may have been experiencing some problems adding (or viewing clips) from the very wonderful Metacafe – one of WorldTVs favorite video content sites.

We are doing our very best to resolve this issue ASAP and will keep you posted with any new developments.  Meanwhile please be advised that adding Metacafe URL’s to your channel may not be possible and videos added may also be temporarily unavailable to view.

Our apologies for any inconvenience this may have caused you.

WorldTV Technical

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What is ‘Fair Use’ in online video mashups?

Posted by on Jul 9, 2008 in Guides & Tutorials | 4 comments

The issue of copyright infringement is something that most people are aware of. It’s pretty obvious that if you take a recent movie or TV show and rebroadcast it or distribute it online in its entirety, that is copyright infringement. But are you aware that a legal principle of ‘fair use’ exists, and has done so for more than 150 years? And that ‘fair use’ means that much of the current trend for mashups and parodies of copyrighted content is, in fact, totally allowed?

The US based ‘Center for Social Media‘ is an organization with a good track record of educating everyday people about the law, and establishing guidelines that people within the legal world actually follow. They’ve just released a ‘Code of Best Practices for Online Video‘ which we think will be of interest to many WorldTV producers.

In the spirit of fair use itself, we’ve reproduced the main points below. Do read the whole document if you intend to make use of these provisions.

What is Fair Use of copyright material?

Here are the main principles of ‘fair use’.

  • Commenting on or critiquing of copyrighted material
  • Using copyrighted material for illustration or example
  • Capturing copyrighted material incidentally or accidentally
  • Reproducing, reposting or quoting in order to memorialize, preserve, or rescue an experience, an event, or a cultural phenomenon
  • Copying, reposting, and recirculating a work or part of a work for purposes of launching a discussion
  • Quoting in order to recombine elements to make a new work that depends for its meaning on (often unlikely) relationships between the elements

A PDF of the guidelines can be found here, an online version is here.

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