What to do with online video? 50 billion clips served each month and hundreds of millions of viewers worldwide. But where’s the money? What’s the best model for broadcasters?

WorldTV is the original pioneering research house for online video. We’ve been evaluating and developing online models for the broadcast industry for over 13 years. We developed the very first TV newsroom website in 1994, predicted the emergence of User Generated Content in 1995, and pioneered the first use of a global network of 5000 citizen journalists in 1999. Now we’re launching a platform, many years in development, that puts broadcasters at the heart of a new kind of distribution and model.

User Curated Content

User Curated Content (UCC) is the natural evolution of User Generated Content and takes in the developments, technical and otherwise that are happening with social media. Users are becoming the gatekeepers to their social networks – consuming, filtering and recommending content to their friends and audiences. By recognizing that it is digital ‘curators’ who represent the gateway to other people, it’s easy to see that by empowering these people with the right platform and the right content, you can raise awareness of your content to millions.

The Model

WorldTV has built a platform specifically for User Curated Content (UCC), focused exclusively on video and with broadcasters squarely in mind.

The model works like this…

  1. WorldTV operates a consumer platform allowing end users to create and curate their own miniature online TV channels
  2. We seed your promotional clips to our channel curators who then include them in their channels
  3. Your promotional content spreads virally leading to new viewers and potentially new programme sales
  4. We apply our content monetization expertise to your non-promotional content to find appropriate mutually beneficial strategies

Driving Traditional TV sales

An example is the BBC motoring show Top Gear. This show earned considerable awareness outside the UK after clips were posted online, leading to deals with NBC for Top Gear USA and SBS for Top Gear Australia. Without the buzz and awareness that was created by people watching the clips online, it is unlikely these deals would have happened. The show had run quietly on British screens for over 30 years.

As you can see, there is value in creating ‘bottom up’ viewer demand by seeding promotional content online. By seeding just a few clips from your latest TV series to the right people, it can drive interest and demand without affecting your main product or distribution.

We can take your promotional clip based content and put it prominently in front of more than 125,000 WorldTV channel operators. We can target by language or country (193 countries) and will provide extensive reporting and analytics. If you are a recognized broadcaster, this and our consulting service is completely free.

Who is eligible to use our free Broadcaster service?

You must be a recognized national broadcaster
Independent producers, distribution and production companies are not currently eligible for our broadcaster partner programme. Our service is geared to recognized broadcasters at a national or international level such as existing partner the Swiss Public Broadcasting Company (Schweizer Fernsehen), the BBC, National Geographic etc. Provincial or major market broadcasters with strong branding or awareness at a national level (eg CityTV Toronto) may also be considered.

Hosting of video content
Typically broadcasters will host the video clip content themselves or we can host it on our ultra low cost Content Delivery Network at the very low rate of $0.50 per gigabyte. You are probably paying much more than this and we’d be happy to show you how your company could save a lot of money in this area. Other free options are also available. Please ask for details.

How does it work?

You decide which WorldTV channel curators you’d like to target. For example, users in Switzerland plus users speaking German or French. We provide a control panel that lets you ‘push’ video clips to these users. Your clips appear prominently in a ‘branded tab’ (see below) with your logo, and you have complete control over the clips that appear. You can send system wide messages to the users at any time, as well as an introduction message, and the users are able to add your clips to their WorldTV channel. Since WorldTV channels can be embedded on user blogs, websites and social networks, your clips spread virally to these destinations as well. We provide full reporting so you can see how your clips are doing, and usage is tracked across all destinations. It can be used as a great way to test the popularity of different content.

Features

  • An easy to use control panel that anyone can operate with virtually no learning curve
  • Your own branded tab that you have exclusive control over
  • Push your clips to 125,000 channel editors and 750,000 viewers each month
  • Clips spread virally on WorldTV and throughout social networks
  • Simply paste in URL’s to your video files
  • Clips can be in any quality up to HD quality
  • Extensive statistics and reporting – see which clips are being added, viewed and where
  • Target by country or language
  • Send system wide messages to all channel editors
  • Display an introduction message to users
  • Disable downloading of clips or editing of clip titles
  • Add clips from YouTube and other popular free hosts if hosting charges are a concern
  • and much more…!

We are now taking applications from broadcasters looking to join our first public beta phase.

For more details or a bespoke demonstration contact:

Alx Klive or Toby Martin
broadcaster@worldtv.com
tel: +44 845 686 2000
(from USA/Canada): +1 416 238 5282
fax: +44 207 681 1656