We’re pleased to announce that an embeddable player for WorldTV (above) is now in final testing and will shortly be available to all channel owners. Today it got its first workout in a post on Techcrunch.com.

We’ve spent a lot of time thinking about the best way to implement a genuinely useful and flexible embeddable video player, and the kind of features people want most. This is just the first small step in our plans to offer a range of widgets that give content publishers genuinely useful options, wrapped up in classic WorldTV ease-of-use fashion.

The embeddable player you see has had no specific customization for Techcrunch other than we are hosting the video content on WorldTV. The logo you see is the channel logo for the channel, and appears automatically as a way of branding the player to the content owner. We believe strongly in keeping WorldTV branding to a minimum and will offer options for eliminating it entirely.

Getting this player out the door has been three days of all night coding to meet the Techcrunch deadline. Surviving the inevitable onslaught of traffic from being on the homepage of Techcrunch has also been… interesting!

Watch this space, and don’t forget to sign up for our blog-by-email service if you want to be sure not to miss our exciting news announcements to come.