WorldTV partners with Top Indian TV channel ZoomTV

Posted by on Feb 18, 2009 in General News | 0 comments

WorldTV is proud to announce its partnership with ZoomTV, the pre-eminent Bollywood, Entertainment and Lifestyle channel in India, owned by the Times of India Group. Starting today, visitors to ZoomTV.in will get a flavour of what makes the channel so popular with an online version of the ZoomTV channel, powered by WorldTV.

“We’re excited to be working with WorldTV to launch this service for our web audience” said Sameer Pitawalla, Head, Digital. “The idea is to re-create the ZoomTV viewing experience online, and do it in a way that’s accessible to viewers everywhere. WorldTV lets us do just that and opens up our content to an estimated 3.6 billion Bollywood fans from around the World”.

Already the new service is showing signs of the global interest in Bollywood entertainment. Visitors have logged on from as far afield as Germany, Spain, the Netherlands and Bhutan in the few hours the service has been live.

“We’re thrilled to be working alongside a channel of the stature of ZoomTV and the Times of India Group” said Alx Klive, CEO of WorldTV. “In terms of viewership, Bollywood is bigger than Hollywood, and ZoomTV is at the forefront of that. For us as well it’s our first CMS integration with a major media company and this can only be of benefit to all our users as we develop custom new features and functionality. Thanks to everyone at ZoomTV for their support and being such a pleasure to work with.”

If you’d like a taste of Indian flavoured entertainment and glamour TV from the best in the business, head on over to ZoomTV’s new online TV channel at the ZoomTV website.

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